FootageHub Brand Spotlight Q & A

Interview with Rubberball

Rubberball_photo

Q: When did Rubberball begin shooting? A: Rubberball began back in 1995 shooting stills for stock. It wasn't until 2001 that we began experimenting with footage. The beginning was rough, production was done on film and was really expensive. We didn't shoot a ton of content in the first few years. Its only been that last couple of years that we really have ramped up footage production. In fact, we currently shoot more footage than still.

Q: Your library is full of great shots of people doing various activities. What is your favorite setting for capturing this "lifestyle" footage? A: I look for situations and opportunities to make things feel real and unrehearsed. I don't like contrived or phony looking shoots, whenever you have a great natural location and great light that is my favorite setting. I could be a beach or a glacier, it doesn't matter, but when the elements come together at the right time is magic.

Q: What are some of the challenges you face with doing studio shoots vs. on location? A: The studio is easy from a production point of view, but it's a challenge to keep it real. And we are limited to the kind of scenes we can create in a studio. I'd say that out best work has come on location. But locations are a lot of work. You've got to move a lot of gear and people and you often encounter uncontrollable conditions, such as weather. Sometimes we pack up and go really far away. We usually pack pretty light and keep mobile. We have shot in locations such as Tahiti, Costa Rica and Greece.

Q: How do you come up with some of the creative ideas you infuse into your more quirky, conceptual clips? A: The quirky stuff comes we you just get tired of the traditional stuff. It is usually in a moment of insanity.

Q: Which camera(s) do you prefer for shooting stock footage? A: The Red One digital cinema camera.

Q: What advice can you give to shooters who are just getting started in the stock footage industry? A: I think filmmakers should watch a lot of TV ads and other films. Film school is great if you have the opportunity but it's not everything. I went to film school and it has helped, but most of what I have learned, I learned by doing. I also think it is important to observe the world around you. Many of the ideas I get for shoots come from just watching life go on around me. Keep your eyes and mind open and shoot a lot.

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About Rubberball:

Mark Andersen and Alan Bailey founded Rubberball in 1995. Today Rubberball distributes over 50,000 stills and 6000 film clips world wide through a network of agencies and partners. Rubberball is located in Orem, Utah.

Mark Andersen began his career in commercial photography but later earn his degree in film. He was a co-founder of Rubberball Productions in 1995 and is still actively shooting and directing productions for stock today. Mark recently started Andersen Studios inc., a film production company specializing in narrative films, commercials and stock footage. Mark lives in Utah with his wife, Denise and their children.